Answer first.
Win the work.
Meet The Doorman, a fully managed appointment setter for home improvement firms. It answers every enquiry in seconds, day or night, qualifies the job and books the survey into your diary. We run the whole thing. You just turn up and quote.
The leak
The leads are not the problem. The wait is.
You already pay for enquiries. They come through your website, your ads, your Checkatrade profile, a word of mouth recommendation. Then you are up a ladder, or under a sink, or sat down for the evening. By the time you get back to them, they have booked the firm that replied first.
The enquiry goes cold
It lands at 7pm. You see it at lunch the next day. You call back, no answer. You try once more, then the job is gone. You never find out you lost it to a faster reply.
The enquiry gets answered
It lands at 7pm. The Doorman answers in seconds, handles the obvious questions, and books a survey into your diary before you have even put your phone down. You just turn up and quote.
Miss three jobs a month at four grand each and that is over a hundred and forty thousand pounds a year walking out the door. Leads you already paid to get.
The difference
What changes when you answer first.
Same leads. Same jobs. The only thing that changes is how fast and how often they get answered. Here is the week before, and the week after.
- 4hEnquiries answered when you finally sit down, if you remember at all
- 1One follow up at most, then the lead is forgotten
- 0After hours enquiries left until morning, long after they have chosen someone else
- ?No idea which leads were missed or what they were worth
- 0:05Every enquiry answered in seconds, on your brand and in your voice
- 6 to 8Persistent follow up until the survey is booked or it is a clear no
- 24/7Evenings and weekends covered, so the after hours rush is caught
- AllEvery enquiry tracked, with the lost ones brought back
This comparison reflects the response gap measured across the home improvement trade, where the first firm to reply wins about 78 percent of the time and a five minute reply makes a lead far more likely to convert than a thirty minute one. Your discovery call shows the numbers for your business specifically.
Who we build for
High value home work, where one missed reply is a big job lost.
If a single job is worth thousands, then a single slow reply is worth thousands too. That is exactly who we build for.
The Lost Lead calculator
See what slow replies are costing you.
A conservative estimate in ten seconds, built on how the trade actually behaves. Your discovery call goes deeper with your real numbers, but this gives you the shape of it.
How we work this out
This is a conservative estimate, not a quote. It assumes a small share of your monthly enquiries are genuine jobs lost specifically because the reply was too slow or never came, then multiplies that by your average job value over a year. We set that share deliberately low, and lower again if you already reply quickly. The thinking behind it is well established in lead response research: the first firm to reply wins roughly half to three quarters of the work, replying within five minutes makes a lead far more likely to convert than waiting thirty, close to a quarter of online enquiries get no reply at all and the average response stretches past forty hours, and most firms follow up only once when around six attempts is the sweet spot. Sources include the MIT and InsideSales Lead Response Management study, the Harvard Business Review analysis of 2,241 firms, and Velocify follow up data. The figure on the right assumes the Doorman recovers most, not all, of what is leaking. Your discovery call replaces every assumption here with your real numbers.
Questions
The things firms ask us first.
We run a quick lost lead audit on your business. We quietly test how fast your enquiries get answered today, map where leads are leaking, check how you stack up against a couple of local rivals, and show you the revenue slipping away with your real numbers. No pitch unless you ask for one.
No, that is the whole point of a managed service. We set the Doorman up to sound like you, we run it, and we tune it as we go. You just turn up to the surveys it books.
No. The Doorman answers like a sharp receptionist who knows your business, qualifies the job properly and books the survey. When something genuinely needs you, it hands it straight over.
Perfect. Those are exactly the leads slipping away while you work. The Doorman answers them the second they land, so you finally win the ones you are already paying for instead of sharing them with three faster firms.
Good. The website is not where the jobs are won, the reply is. We can work behind the site you already have, or include a sharper one. Either way the Doorman does the heavy lifting.
Stop letting good jobs go cold.
Book a discovery call and we will show you what slow replies are costing your business. It is free, takes about fifteen minutes, and you will see the number before you decide anything.